Word: bladeful
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...back of old medicine cabinets, you may still see the little mail slot - blackened with rust at the edges - through which a man of another time would push a used razor blade, dropping it into a mysterious, never-seen depository, the graveyard of unkeen but still raggedly dangerous blades: a black hole...
...Sarah Hayes, ambient manager at Blade, a London company that buys outdoor space, defines ambient media as "nontraditional, out-of-home" advertising with a gotcha! factor. Adds Samantha Yates, director of Amber Media, a British agency that specializes in the form: "Good ambient is making people think, 'Oh, that was clever.'" And if the stunt happens to result in a few admiring headlines, so much the better...
...phenomenon is strongest in Britain. Blade estimates 2000 spending at $120 million, up from a mere $24 million in 1996, and predicts sales will rise by 30% this year. Elsewhere in Europe, Global outdoor specialist Poster Publicity pegs the total value of the German and French markets at $178.5 million and growing. The Media Vehicle last year opened an office in the Netherlands. And Megaposter, the German company that draped the Brandenburg Gate in advertising, recently began operations in seven other countries as part of a pan-European push. Markets are emerging in Eastern Europe as well. Hungarian mobile operator...
...whole thing takes place in a dystopic, near-future urbania familiar to any fan of "Blade Runner" or "Dark Angel." People live in dilapidated hovels, but can also travel from New York to Paris in an hour, or surf a network of information with a special contact lens...
...Feelings for Don Bradman haven't changed in the half-century since runs stopped flowing from his blade?and won't change for his passing, which happened in his sleep on the morning of Feb. 24 after a bout of pneumonia...