Word: blaire
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Dates: during 1990-1999
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...rough and as raw as it was, we knew we should leave it alone." They had their movie. They trimmed the woods footage--"It was like we wrote the script during the editing," Myrick says--and used the other material for a devious docu-promo, Curse of the Blair Witch, that ran on the Sci-Fi Channel...
That material also got onto the website, designed by Sanchez. Rarely have outtakes proved so useful. They helped create a Blair world of almost Tolkienian density. "You could get into the spirit of the folklore we created without having to see the movie," Sanchez says, "or vice versa." The folklore also served as fodder for the book (No. 10 on the Amazon.com list), the comic book and, yes, the CD of songs found in the tape deck of Josh's car. Now fess up, that's stretching synergy. But everything has worked so far for the good-guy directors...
They seem to realize that the flip side of phenomenon is fluke. Blair Witch, a film that antagonizes as many folks as it enthralls, could be as fleeting a fad as Deely Bobbers, and with no profound meaning for the future of film--except perhaps that struggling filmmakers with a marketable attitude will for a short, happy time be overpaid by studio bosses hoping against reason for another Blair Witch...
...There's no good lesson to learn here," says Pierson, the indie guru whose cable show helped get the Blair rolling. "It's not an independent-film phenomenon. What you really have is a convergence of old and new media." And a film that blends the thrill of the unseen with the art of the sell. That's true Witch craft...
Talk online with Daniel Myrick and Eduardo Sanchez, the directors of The Blair Witch Project, Wednesday, Aug. 11 at 8 p.m. E.T. on chat.yahoo.com/time