Word: blakly
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...Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, ceo of CBS Outdoor. Coca-Cola in the U.S. is back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. That's not to say new billboard technology is free...
...such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, CEO of CBS Outdoor. Coca-Cola is coming back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers are increasingly outdoors," she says...
That's unlikely anytime soon, but if recent intros are any indication, innovation under Isdell will stretch beyond trendy bottle designs. Coca-Cola Blak, a single serving carbonated coffee, and Dasani Sensations, a line of flavored sparkling waters, are among the highly regarded new drinks in the pipeline. Tab Energy, expected to launch later this year, is aimed at women and the market for healthier sodas. Like the M5 Coke bottles, Tab Energy's containers will feature a novel design (slender and pink), as will the new Von Dutch energy drink (camouflage cans). "When thirsty people go into a store...
...selection: “The theme [of the festival] is defining ethnicity through humor and satire, and this film definitely screams satire. Issues of identity also come up in the film. [Bamboozled] features characters ranging from the Harvard-educated Pierre Delacroix to ‘Big Blak Afrika’ and other characters that represent a spectrum of what black is—which is contrasted against a caricature of blackness...
...Randy Bucyk (Bob Averill, Mike O'Brien) 4:47; H. Phil Falcone (Butch Cutone) 17:00; H. Brian Busconi (Tony Visone, Tim Barakett) 2:43; H. Peter Chiarelli (Bob Starbuck) 4:30; NU, Ken Manchurek (Rod sabister, Stewart Emerson) 10:50; H. Dave Connore (Falcone, Grant Blak...
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