Word: bland
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Dates: during 1960-1969
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Helen Brown hopes to attract these women to Cosmopolitan and shore up its declining circulation, now down to less than 800,000. But she has no intention of turning the rather bland magazine into something racy. "Sex," she says, "will not be dragged in by the heels; it will just be there naturally." Though her husband David once edited Cosmopolitan for a few years, Mrs. Brown would be the last to claim she is in competition with men. "Men hate loudmouth, show-off dames," she has written. But in case she should turn termagant under the pressures of her first...
...judgment he questions in particular is the bland statement by Defense Secretary McNamara that U.S. forces cannot be protected in Viet Nam against enemy sneak attack. "It is a self-imposed jeopardy," Marshall writes. "In operations of war, if you do not have security, you do not have anything. The sending of enough field forces to cover our own installations was the one move that might have initiated a revival of confidence. Amid doubt all around, it would have been an earnest of the American intention to see the show through. There is always time for such moves: the time...
While Goldwater thus went through the last painful act of a surrender, made inevitable by his disastrous defeat last November, he was by no means surrendering to a Rockefeller man. The bland but brilliantly successful boss of the Republican Party in Ohio, Bliss had stayed out of the convention wrangling between moderates and conservatives last summer, then had worked loyally for Candidate Goldwater, though from the start he took a dim view of Barry's chances and of the way he campaigned. In Bliss, the Republicans finally have what they desperately need: a chairman who is a superb technician...
...country of the bland, the one-eyed Man in the Hathaway Shirt was a sensation when he appeared in 1951. In those days he was a debonair White Russian, Baron George Wrangel, replaced a year ago by Colin Fox, a dashing British solo Atlantic sailor. Nonetheless, Ellerton F. Jette, 65, retiring this month as president of Maine's C. F. Hathaway Co., admitted that the original suggestion by Adman David Ogilvy to use an "injured man" as a symbol gave Jette the shudders. "Why stress an unfortunate aspect, such as partial blindness?" he asked. He soon found his answer...
Last week, in the course of the bland functioning of machinery that exchanges Soviet and U.S. scholars, Rozhdestvensky and four other Soviet writers came to Yale University, towed by Harold Taylor, former president of Sarah Lawrence College. Just as international fellowship was beginning to ripen, a chap burst in to charge the Soviet poet with "almost pathological anti-Americanism," which he documented by quoting the poems. The rude fellow was Charles Moser, 29, assistant professor of Slavic languages at Yale, and a graduate exchange student at the University of Leningrad five years ago. He argued that "to give the Russians...