Word: blandings
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...cult figure among geeks for his Dilbert comic strip about office life in a high-tech world, cartoonist Scott Adams has decided to capitalize on his fame by creating the Dilberito. It's an all-in-one microwaveable meal-in-a-pocket aimed at the laptop-and-modem crowd. Bland but basically edible, the Dilberito comes in four flavors, all vegetarian and all stuffed with vitamins and protein. Is the Dilberito for everyone? "Some people care about efficiency," Adams says. "Some people don't. We'll get them last...
...better "performing arts center" than a "student center," although the latter is still sorely needed. Nevertheless, plans to renovate the Pudding should embrace as many different performing arts groups as possible. This goal would allow the new Pudding to involve the largest possible number of students without becoming another bland and featureless Loker Commons...
...colorless, so ordinary a man you could not pick him out of a crowd. Prying eyes would slide right by the slight, spare figure with the bland, expressionless face. The perfect anonymity of a spy. He built a career on being a nonentity, the man you can't know, operating in the twilight world of cold war espionage, where power lies with the man who is a mystery to all but himself...
...lifesaver--especially in bringing products to market. The lion's share of Hewlett-Packard's revenues, they point out, is derived from products less than a year old. To succeed in such a high-velocity world, companies must take risks, accept and welcome failures and shun all things average, bland and safe. They must grab consumers by surprise--not unlike the songs Lennon and the Beatles wrote when they gained a stranglehold on pop charts...
...that radio and MTV and the Billboard charts are brimming over with aggressively generic teen pop acts. At first blush, Aguilera--with her youthful charm and bare, toned midriff--appears to fit right in. But listen closely. Although some of the compositions she chooses to perform are a bit bland, her voice has range and soul and tasteful flair. Still, this Grammy win is not just about vocals--and neither is a lasting career. Aguilera's rise is a lesson in how to market a 21st century star. And the savvy promotional campaign that has taken...