Word: blanking
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Dates: during 1950-1959
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Professor Lloyd finds no such repressions hampering American speech. "The ordinary American is in conversation a confident, competent expressive being . . . But with the negative attitude that attends all our writing, those whose main interest lies elsewhere are inhibited . . . until the sight of a blank white page gives them the shakes . . . Not until we come to our senses-teachers, editors, writers and readers together-and stop riding each other's backs, will the casual, brisk, colorful, amused, ironic and entertaining talk of Americans find its way into print...
Christmas invariably brought a handsome, if misdirected, selection of cards. All this more than made up for the blank look on the faces of host and hostess when Frank and his wife arrived at parties in response to invitations addressed tc Senhor and Senhora White...
...bone up on it. He found that though the basking shark's liver is known to contain hundreds of pounds of valuable oil, no one had much else to say about the great fish. Here, in short, was a veteran's dream, "an unexplored field, an amazing blank upon the . . . map of the world's natural history...
...Were blank as a wall...
...words in a commercial. This technique was brought to its finest flower by Announcer Ralph Edwards. Explains Stark: "Every sponsor has to put some weasel words in his copy that you've got to learn how to handle. Suppose an announcer has to say: 'If you use Blank face cream you can hope for a more beautiful complexion.' You've got to get that word 'hope' in to keep the lawyers happy, but as much as you can, you'll throw it away...