Word: blanks
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Dates: during 2010-2019
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Albert Frey, Donald Wexler, William F. Cody, E. Stewart Williams. The names may draw blank stares for most people, but in Palm Springs these groundbreaking architects are the hallowed icons of 1950s and '60s design. They are referred to in hushed reverence the way national founders are in other parts of the globe. (Frey, in fact, is receiving his star this year on the Palm Springs walk of fame.) These trailblazers of cool minimalism found the ideal petri dish in midcentury Palm Springs: an anything-goes locale then flush with postwar affluence, forward-thinking Californian optimism and giddy Hollywood clients...
Another free exercise is to gather your team, give everybody a blank 3-by-5 card, and have everyone write down the organization's purpose. In some places you're going to have people pretty aligned on a common purpose. In other places, 35 employees will think the company has 35 different purposes. Or worse, 31 of 35 employees will have no idea what the purpose of this organization...