Word: blattberg
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...highly efficient way to deliver their spiels. With the price of postage rising faster than telephone rates, marketers can reach out and harangue people for less than a third of the cost of direct mail. "While a segment of people complain about telemarketing, it's still supereffective," explains Robert Blattberg, a marketing professor at Northwestern's business school. "You don't need a huge response rate to make these things work. You only need a 1% to 2% success rate for telemarketing to be effective...
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