Word: blatz
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Dates: during 1950-1959
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MONEY-LOSING PABST Brewing Co. (sales: 2.9 million bbl.) will jump from eighth place among U.S. brewers to third or fourth by picking up profitable Blatz Brewing Co. from Schenley Industries, Inc. for $14.5 million and 200,000 shares of Pabst (price: about $10 a share). Schenley also gets warrants to buy 350,000 shares of Pabst for $10 to $12.50 until mid-1966, may thus one day become biggest Pabst shareholder...
...Brew. After two years of experimentation, Milwaukee's Blatz Brewing Co. next week will start test-marketing Tempo, a bland new brew aimed at the potential consumers (54% of all U.S. adults) who never touch beer. Tempo is flavored with an extract of fresh hops, which are milder than the dried hops ordinarily used by brewers to give beer its traditional tang. With fresh hops the new brew is lighter and brighter in color than standard Blatz, but has the same alcoholic content (4.9% by volume), and will sell, in bottles and cans, for the same price...
Handy Coolers. Light, expendable cartons to keep beer cool on hot-weather picnics are being put out by Milwaukee's Blatz Brewing Co. and Pabst. The Blatz carton, made of cardboard laminated to aluminum foil, carries a dozen cans of beer, has a Pliofilm bag along the bottom for ice, and sells for 15?. The Pabst carton (no extra cost) is a regular 24-can case lined with waterproof, resin-impregnated paper. Crushed ice, scattered among the cans, chills beer in 30 minutes...
...spirits in Three Feathers, one of his most popular blends. Result: Three Feathers was a top-selling U.S. whisky all through the wartime shortage-largely because it was the most available. Rosenstiel put on his greatest show of confidence by expanding. During and after the war, he bought the Blatz Brewing Co., put Schenley into wines and vermouth (Cresta Blanca, Roma and La Bohème), rum (Carioca), cordials (DuBouchett), brandies (Coronet, J. Bavet and Jean Robert), gins (Silver Wedding, Schenley, Gibson, etc.), and even set up a chemical division to make penicillin and other antibiotics...
...Advancement of Colored People* that such shows "tend to strengthen the conclusions among uninformed or prejudiced people that Negroes ... are inferior, lazy, dumb and dishonest," the TV Amos 'n' Andy seems set for a long and profitable run. Commercials: unobtrusive filmed spots in praise of Blatz beer...