Word: blauvelt
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Dates: during 1980-1989
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...subsequently filed a $50 million trademark-infringement lawsuit against the steel company. After Houston Natural Gas merged with InterNorth in July 1985, Lippincott & Margulies, a New York City-based firm, came up with the name Enteron. As it happened, enteron is another word for the human digestive system. Randal Blauvelt, a spokesman for the new company, recalls that the coincidence was especially unfortunate for a manufacturer of natural gas. Says he: "It was nonstop joking. But we lived through it." And decided to shorten the name to Enron...