Word: bleach
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Dates: during 1950-1959
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...Pickford and Clara Bow were wearing Factor makeup off the movie lots, and U.S. women, who had previously thought that any makeup made them look "fast," started clamoring for the natural-looking powder and rouge. When Jean Harlow suddenly became a platinum blonde, Max Factor was ready with the bleach to help thousands follow suit. By the '30s, scores of Hollywood pictures carried the Max Factor name in their credits. Biggest single order: 600 gallons of body paint for the bronze-skinned characters...
...Francisco's famed Levi Strauss began making for gold miners and cowhands back in 1850 (TIME, Feb. 27, 1950). High school girls quickly copied the craze. Spare-time yachtsmen found that salt water gave the deep blue levis a faded look, which became so fashionable that youngsters dumped bleach into the family wash to fade their...
Riposte. In Cleveland, Landlady Lea Paul complained that after she asked two female tenants to move, they: 1) packed glue into a lamp socket, 2) rubbed cold cream into the sofa cushions, 3) smeared textile bleach on the sofa, 4) glued an oriental throw rug onto the carpet, 5) poured a mixture of syrup, salt, coffee and sugar over the living room...