Word: bleach
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...Washday Merger. Justice Douglas, who wrote the opinion, seemed reluctant to set any guidelines. "It does not particularly aid analysis," he wrote, "to talk of this merger in conventional terms, namely, horizontal or vertical or conglomerate." Noting that bleach complements Procter's other washday products, Douglas decided: "This merger may most appropriately be described as a 'product-extension' merger...
Having thus sidestepped the particular problems of conglomerates, Douglas proceeded to spell out his agreement with the FTC charge that the merger "may substantially lessen competition or tend to create a monopoly in the production and sale of household liquid bleaches." P. & G., he noted, was the nation's leading sales promoter in 1957 -and it still is, spending $245 million on advertising and promotion annually. When it bought Clorox, it was latching onto the leading producer of bleach, which controlled 48.8% of the market...
Pending Guides. How are Turner and his men to deal with such problems? Neither Congress nor the courts have thus far spelled out specific rules covering conglomerates. The first firm guidelines may come before summer, when the Supreme Court is expected to act on the acquisition of Clorox bleach by Procter & Gamble...
Vegetation, too, suffers from polluted air-even in rural areas that until recently were believed to be out of the range of contamination. Sulphur dioxide causes leaves to dry out and bleach to a light tan or ivory color, kills the tips of grasses and of pine and fir-tree needles...
...Burma have shown no interest in the hustle and bustle around them. Indonesia, still in the shakedown stage after its anti-Communist upheaval, is only warily beginning to participate. Cambodia stands aloof, although Premier Sihanouk, who likes to root for the winning team, has lately taken steps to bleach some of the pro-Peking coloration out of his government...