Word: bleach
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...short, or poodle, haircut filled them up-and home-permanent sales slumped 29% last year. Hair coloring, hardly respectable a few years ago, has grown into a $35 million do-it-yourself business and a $200 million beauty parlor market; three women in ten now tint, rinse or bleach their hair...
Epicures. In Milwaukee, records were published showing that the city's children last year swallowed gunbore cleaner, soldering flux, reducing pills, battery acid, furniture polish, lighter fluid, airplane glue, fertilizer, narcotics, tranquilizers, rubbing alcohol, hormones, after-shave lotion, camphorated oil, motor oil, iodine, toilet cleaners, laundry bleach, chromium polish, gasoline, kerosene, benzene, paint, wood alcohol, linseed oil, varnish, paint thinner, pesticides, cologne, toilet water...
...Jimmy, in a white-trimmed green ranch house. One day in February his wife called him at the office. "All the bottles in the house,'' she announced excitedly, "are blowing their tops!" Six screw-top bottles (containing nail polish remover, peroxide, rubbing alcohol, liquid starch, bleach and holy water) located in four different rooms, had opened and spilled...
ANTITRUST BATTLE is boiling up over Procter & Gamble's $30 million purchase of Clorox Chemical Co., biggest U.S. seller of household liquid bleach. Federal Trade Commission says that purchase gives P. & G. 48% of liquid-bleach market (v. 16% for nearest competitor), charges that combination of two companies may "substantially lessen competition" or "tend to create a monopoly" in home-laundry business...
...oranges, a package of chopped beef, a pound of perch, a pound of bacon, a steak, a box of Kleenex, a bottle of milk of magnesia, two kinds of toilet soap, two bottles of headache tablets, a couple of combs, a bottle of shampoo and two kinds of hair bleach-almost none of which had been paid for-she explained: "I didn't pay for the bleach because I didn't want my friends to know I bleach my hair...