Word: bleached
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This is the opportunity that Clorox Co. hopes to exploit with a natural cleaning line called Green Works, featuring products that it proclaims are biodegradable, are nonallergenic, are not tested on animals and--befitting a company whose name is synonymous with bleach--really give dirt a run for its money. "The challenge for us was to produce a natural cleaning product that actually worked as well as conventional ones and that you could deliver at a reasonable price," says Larry Peiros, Clorox's coo for North America. Last year the company's earnings increased 12%, to $496 million on sales...
...fueled a healthy amount of skepticism among consumers all too aware that Green Works was sired by a company that sells carbon-releasing Kingsford charcoal and petroleum-based Glad bags, not to mention cat litter and even water filters. Karen Hernandez, a jewelry designer in Sarasota, Fla., who considers bleach a "necessary evil," says that given Clorox's product portfolio, she would not buy their green line of products. "Something's amiss that makes me feel uncomfortable about it," Hernandez says...
...waiting to be invested in infrastructure of all stripes (including assets like airports and water systems), and much of that is trained on the U.S. "U.S. infrastructure needs lots and lots of capital, and it's not obvious where all that money is going to come from," says Murray Bleach, who runs U.S. operations for Macquarie. "The potential is huge." With all that cash waiting in the wings, other concerns may not stand a chance...
...Nation is one of the most successful reality shows of all time. The series, in which 40 children, ages 8 to 15, create their own society in a New Mexico ghost town, has been accused of violating child-labor laws. Various publications have reported that several kids mistakenly drank bleach from an unmarked bottle, and one was spattered with hot grease while cooking. Embarrassment-wise, CBS is only lucky that the cast is by definition too young to have DUI histories...
...Schools complain of hovering "helicopter parents," a label that some moms and dads wear proudly. The amount of time candidates spend with their young kids is even an issue in the primaries. For the enlightened 21st century mom and dad, quality time has met quantity time. Never mind the bleach: the idea of having kids care for themselves, separate from parents, rings faintly abusive in itself...