Word: bleachings
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...coeds and career girls to wear their hair "natural" instead of attempting to unkink it by "conking"-rinsing it with lye and binding it with handkerchiefs. Yet for every Negro who flaunts his identity, a hundred try to camouflage it. Advertisements in the Negro magazines still hymn Nadinola skin bleach: "Lightens and brightens skin...
...ANTITRUST. The year's big merger case involves mammoth Soapmaker Procter & Gamble's acquisition of Clorox Chemical Co., the top U.S. manufacturer of liquid bleach. The FTC washed out the 1957 merger, ruling it unfair to smaller competitors; a U.S. appellate court reversed the FTC, calling it hostile to mere bigness. The Government, which has yet to lose a major antitrust case in the Warren court, now seeks to vindicate...
...need for change is the very reason for the conflict: "the thing that keeps us together is the very thing we're trying to eradicate," as one nationalist told me in a moment of candor. The nationalists want their people to have the good life without having to "bleach themselves out," to become bourgeois in order to attain it. "We've been singing and dancing for 400 years, and it's time we built some rockets and ran some businesses," said nationalist leader Tom Jaquette. "But I don't want one to mean the loss of the other...
...surely appeared to be nearing such a doctrine in 1962 when it ordered Procter & Gamble to sell off Clorox Chemical Co., which P. & G. had acquired seven years earlier (TIME, Dec. 24). At the time of acquisition, Clorox held 49% of the U.S. market for liquid household bleaches. By buying the biggest bleach maker, the FTC contended, P. & G. avoided the risks of going into the field on its own, and thereby lessened competition. Moreover, as the nation's biggest advertiser, P. & G. gets substantial discounts from the TV networks. This, said the FTC, gave it such a large...
Clorox v. Purex. The FTC case arose from P. &G.'s acquisition in 1957 of Clorox Chemical Co., which held 49% of the market for liquid household bleaches. Second-place Purex Corp., which had 16% of the market, had managed by heavy promotion to boost its share in several areas, including the Erie, Pa., market, where it had captured 33%. Clorox, now backed by P. & G.'s marketing know-how and money, did not let the gains go unchallenged. It blanketed the areas with ads, offered $1 ironing-board covers for 50? and cut the price of Clorox...