Word: bleier
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Bradshaw quickly went to work, and after Rocky Bleier ran up the middle for a Steeler first down, the quarterback found wide receiver Lynn Swann all alone at the Ram's 18-yard-line and hit him with a perfect pass...
BRADSHAW: The week before the A.F.C. championship play-off game between the Steelers and the Houston Oilers, Pittsburgh Quarterback Terry Bradshaw was sick, and Rocky Bleier was worried. "Terry wasn't able to eat all week long, and I was concerned about how he would play," says Bleier, a running back who blocks like a lineman. "When he comes out fired up and cocky, our offense plays that way. But if he comes out tentative and unsure, we play that way too. So every day I asked how he felt." The answers were reassuring but unconvincing, until the morning...
...variety and dramatic shows. (They have always been prominent in sitcoms. Mary Tyler Moore is a realistic girl next door. Maude a tough neurotic, Laverne and Shirley cheerful bumblers.) But there is nothing altruistic about this; what interests Silverman is the "heavy viewer" of the medium. According to Ed Bleier, executive vice president for television at Warner Communications, such people are the ones "you have to reach out for if you want the ratings." He explains: "They have seen it all-the entire coastline of California, every inch of Universal Studios. They've seen every detective plot, every comedic...
Bradshaw has other weapons as well. Second-year Wide Receiver Lynn Swann has become one of the best pass catchers in the N.F.L., moving through his patterns with the speed of a college sprinter and the fakes of a ten-year veteran. Running Back Rocky Bleier, who was wounded by shrapnel while serving with the Army in Viet Nam, last year became a bruising blocking back for Harris, as well as a dangerous runner in his own right. Helping it all come together in offense is an experienced, hard-charging line that can move out almost any front four, except...