Word: blendings
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...there and has done excellently. Chey Im has come back [from injury] and done tremendously well, he’s a very composed player; he’s tough and reads the game well. I’m very happy with both of them.” A healthy blend of veteran leadership and youthful spunk has invigorated the Crimson, who are now riding a two-game winning streak. After beating Cornell and No. 19 Fairfield, Harvard awaits a stiff challenge from Brown this Saturday. “It’s a big week for Harvard soccer and we?...
...alternative pest-control system: a falconer. Besides learning that falcons scare starlings away from grapes by swooping down at 200 m.p.h., we learned that falconers are just about as geeky as you might have thought. At Beaulieu Vineyard, we used pipettes, beakers and a calculator to make our own blend of red wine, which was then bottled with storeworthy labels featuring our names. They were like our lanyards...
...That's why Select Comfort, a nationwide chain of 400 bedding stores, is in the market for one that will soothe shoppers browsing for bedding. ScentAir, one of several firms that design scents for retail settings, has suggested a mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The blend, it says, will convey quiet repose...
After interviewing Belich and her staff with questions like "If your consumer was going on vacation, where would she go?" and "What color floor tiles might she pick?" ScentAir's mixologists researched their inventory of 1,500 aromatic oils to find the ones that would produce the right blend to capture the essence of the stores. Over the next six months, about 30 concoctions were FedExed from ScentAir's lab in Charlotte, N.C., to the Sony offices in New York City; a steady stream of comments and suggestions flowed the other way, until a final pool of five candidates emerged...
...ditched on prom night) cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference...