Word: bletchley
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Dates: during 1929-1929
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...Times's friends realized with sympathy that its queer deer story was only a shade more embarrassing than a story which the Times printed in September. Receiving a flash from Buenos Aires that the bovine championship of the Argentine had been, won by an animal named Esther Bletchley Challenge, the Times sonorously reported...
Argentinians were convulsed. Buenos Aires humorists chortled. To their beef-wise minds, nothing could have been more comical than making a cow out of potent Esther Bletchley Challenge, national champion bull for which Bovril Co. paid 30,000 pesos to publicize its beef extract...