Word: bleustein
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...given the company's cult following, demand shouldn't be a problem. Managing that demand so that people invariably have to wait three to 12 months to get their prized possession has always contributed to the Harley mystique. CEO Jeffrey Bleustein says he's No. 38 on the waiting list for a V-Rod at his local dealership. And for more than three years, riders have been sending Bleustein money as a deposit for a special centennial-edition model in 2003. There's only one hitch: Harley hasn't even announced such a celebratory bike yet. Bleustein can only hope...
EQUALLY popular with tourists and Parisians, Le Drugstore, located near the Arc de Triomphe on the Champs-Elysées, was as zany a bit of pseudo Americana abroad as a Frenchman could have conceived. Opened by Advertising Tycoon Marcel Bleustein-Blanchet in 1958, Le Drugstore offered an expensive boutique, books and magazines, a restaurant that served hamburgers and banana splits, and a department for prescription drugs. The formula worked so well that Paris soon had a flock of "Drugstores...
Responsible for most, though by no means all, of the eye-catching campaigns is Marcel Bleustein-Blanchet, 61, the freewheeling chairman of Publicis, France's largest private ad agency (billings: $43 million). Bleustein-Blanchet founded Publicis in 1927, gradually expanded the business by piloting his own plane around the country in search of contracts. After World War II, during which he flew for the Free French, he had to rebuild Publicis almost from scratch. In the process, he picked up such major accounts as Shell, Colgate-Palmolive and Renault. He also gave the agency a profitable sideline by opening...
...Bleustein-Blanchet took a tentative step toward sex in an advertising campaign for Rosy brassieres. The original ad showed little more than a woman's torso, with the arms folded discreetly across the chest. But the campaign's success-sales of Rosy bras have increased fivefold-has convinced French admen that frankness can bring in the francs. As a result, their ads have been getting increasingly more daring. A recent Rosy ad, for example, pictures a woman wearing a lacy bra, but otherwise she is bare to well below the navel; partially visible behind...
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