Word: blimps
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Tommy Hilfiger just got a blimp. We went up with him immediately...
...Doesn't a blimp seem kind...
Fuji has also conducted a textbook brand-building campaign designed to raise its awareness among consumers and retailers. For instance, the company sponsored soccer's World Cup, which is beamed to hundreds of millions. At this year's U.S. Open, a Fuji blimp ceaselessly circled the Arthur Ashe Stadium. At the same time, the company has cut deals with retailers to gain shelf space and displays. There's no question about quality: both companies make excellent products. But given comparable quality, the price gap between the two becomes telling...
With no real purpose since the Wright brothers' invention was perfected, the blimp has spent the past 30 years as the lofty billboard of the Goodyear Corp. Now, for a fee of $200,000 a month, such companies as Alta-Vista and Russell Stover are causing dozens of jumpy citizens to call FAA with UFO sightings. Eleven blimps are flying somewhere around the country, and there will be 13 by 1998. That's almost double the blimpage of a year ago. Most of them are made by the American Blimp Corp. of Hillsboro, Ore., which has designed a blimpette, that...
...moguls would be given a timeout. Irked that the Fox News Network wasn't on the Time Warner cable system in New York, Murdoch called in the friendly muscle of Mayor Rudy Giuliani, used his New York Post newspaper to question Turner's sanity, and hired a blimp to fly over Turner's Braves during the World Series with the message, ted, play baseball, not monopoly. Turner, for his part, continually rants about Murdoch, once comparing him to "the late Fuhrer." A far better tack for the old sailing rivals might be to ignore each other. After all, that...