Word: blindnesses
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...particularly about how the brain interprets brand names, are already enticing advertisers. Take, for example, the classic taste test. P. Read Montague of Baylor College of Medicine performed his version of the Pepsi Challenge inside a functional magnetic resonance imaging (fMRI) machine in 2004. Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner, whose magnetic field measures how active cells are by recording how much oxygen they consume for energy. After tasting each drink, all the volunteers showed strong activation of the reward areas of the brain--which...
Suppose Steve Pinker contracts a terrible progressive brain disease that destroys his nervous system from the outside in--he starts going numb and then deaf and blind and unable to control his muscles. But then neuroscience comes to the rescue, replacing each portion of his nervous system as it disintegrates with a suitably interfaced prosthesis made of silicon and wire...
...hours before the semiannual Primal Scream, a handful of undergradauates prepared their own semiannual, semi-clothed tradition in Lamont Library. But while Cambridge and College officials turn a blind eye from the nude run in the Yard, derobed students were reprimanded by the Harvard University Police Department (HUPD) for their library exhibitionism...
...square that prompts a Michael Richards or a Mel Gibson to grovel apologetically following publicly recorded racial insults is considerably less developed in France. Indeed, last year's riots were a stark reminder of how poorly France has done in integrating its diversity, remaining locked in an officially "color-blind" national ideology that often simply avoids confronting the problems of racial inequality. France counts no blacks or Arabs as members of parliament, and its corporate boardrooms don't fare much better...
...France rejects affirmative action as incompatible with its republican ideals of color-blind equality for all citizens. Nice in theory, but that's not working in practice: discrimination continues, inequality is rife, and notions of color-blindness don't square with the rising chorus of racially loaded commentary. Color-blindness may also function to keep France blind to racial discrimination and inequality, but the rising tide of anger in the projects and racist chatter in the mainstream suggests that the French may soon have no choice but to openly confront what color-blindness prefers...