Word: blinkoff
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Dates: during 2000-2009
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...younger generation is under attack from an unlikely source: news it can't adequately process. According to an international study released Monday, people aged 18 to 34 are bombarded by news, facts and updates to the point where they now suffer from "newstritional disorder," according to anthropologist Robbie Blinkoff, who headed the study. Symptoms can include a diminished attention span, news fatigue, distraction, and even agitation, which can affect how people communicate in their personal and organizational relationships...
...There's tons of great content out there, but it's being overridden by the delivery system that gives you facts and updates," said Blinkoff. These "aren't satisfying and are light on the good stuff for you; it's quantity instead of quality...
...sound like we're destined for a future of sound bites and mentally stunted newsreaders, but according to Blinkoff, we shouldn't despair. The study's findings indicate that young adults still desire in-depth content and news awareness, but must sift through more data to find it. By making changes in the technological delivery system of the news, media readers both young and old will ideally be able to receive content in more practical and effective ways...
...Right now we're at the beginning of technological changes, but behavior takes so long to adapt," said Blinkoff. "It's going to take time to get it right." Hopefully, if and when we do, the news of that accomplishment will come in a format future generations will take the time to actually read...
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