Word: blisse
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Dates: during 1970-1979
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...company's big problem right now is to try to get all its lights going on a regular basis. Levine, 32, formally takes over next fall but in fact is already installed in the job. He is part of a troika headed by Executive Director Anthony A. Bliss, who has the final say on everything. But as an administrator, Bliss has declared his intention of staying out of day-to-day artistic decisions. Below him are Levine and Production Director John Dexter, 50, a stage director who has worked at the National Theater in England and on Broadway...
...Rick Mendelson '75, whom everyone describes as "a very bright and high-powered guy," had just become editor of the Harvard Political Review, bringing with him the seeds of a cultural revolution. Mendelson's predilictions were towards graphics, promotion, and marketing, as were those of his associate editor, Tim Bliss '75. They thought that with a slicker-looking product the Review could appeal to a much wider audience than just the Harvard wastebaskets where it had languished so long...
After one issue in the old style, Mendelson and Bliss approached the Student Advisory Committee, which published the Review, with a package of proposals for wholesale design revamping, trading advertisements with other periodicals, and extended fund-raising. Mendelson asked the SAC for an increased subsidy, anticipating a one- or two-year stimulus which would set the Review firmly on the road to self-sufficiency and entry into the national periodical market. Like a parent putting out those last few thousands of dollars for college, hoping that the degree insures the kid's future, the SAC went along...
...support, the committee demanded a detailed accounting of why the Review's expected "take-off" into the national market fizzled. 1975-76 became a time for re-evaluation of the Review by its editors, with some startling conclusions. Incoming Review president George H. White '77 calls Mendelson's and Bliss's conceptions of what it would take to break into the national market "idealistic and unrealistic." "They talked to people over at the Harvard Business Review, and not to other political journals," says White...
Saylor terms the Mendelson period an "identity crisis--we were losing our identity as a political journal." White agrees: "Rick and Tim viewed the Review more as a marketable product than anything else. Their entrepreneurial spirit was permeating the editorial staff." Saylor says that Mendelson and Bliss's pursuit of professional content and production and a firm financial base "soon became transformed into a sort of entrepreneurial game. With all the interest in marketing we kind of lost sight of what kind of magazine we were putting out." Even the SAC had harsh words for Mendelson and Bliss: "Nothing like...