Word: blitz
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Dates: during 1980-1989
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Reagan sees his 49-state electoral blitz as a mandate for continuity...
...women, Hispanics, blacks and supporters of a nuclear freeze. He hoped that Reagan's embrace of Moral Majority Leader Jerry Falwell would not sit well in a state known for its liberal lifestyle. The Democrats signed up 660,000 new voters and spent $4 million on a media blitz. But Reagan won by 16 percentage points. Mondale did not fare as well among California Hispanics as he had hoped; according to an ABC exit poll, he beat Reagan by only 62% to 34%. Even 13% of California's blacks chose Reagan...
Luckily for the survivors, most analysts predict record Christmas sales, whipped up by promotion campaigns timed to coincide with the start of the buying blitz. Apple and IBM are expected to spend $30 million each on advertising before Christmas. Says InfoCorp Analyst Howard Purer: "December should just go off the page." - By Philip Elmer-DeWitt Reported by Michael Moritz/San Francisco
Reagan: This is Ron. The right hand gang and I are boozing it up pretty well on these sunny western shores, but listen, I just wanted to thank you for all the help on our campaign blitz...
Jepsen lost a large early lead in the polls in the late spring after disclosures that he reportedly belonged to an Iowa sex club. But a furious series of negative TV ads restored his lead by September, until Harkin retaliated with his own media blitz focusing on Jepsen's "insensitivity...