Word: blitz
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Dates: during 1980-1989
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...major contribution companies can make is providing role models for minority students. Chicago's Blitz Corp., a metal-working shop whose main business is recycling buses, sends employees, most of them blacks, to nearby Marshall High School to give shop-class students real nuts-and-bolts .experience in riveting, drilling and welding. The program has sparked interest in a school where the 200-student freshman class typically dwindles to 25 graduating seniors. Last June, Blitz hired four Marshall alumni, the first it had ever taken on. Says Plant Manager George Little: "These kids realize it is possible to succeed...
Several thousand copies of the Harvard Lampoon's Newsweek parody were released in the Boston area last week, a whole week ahead of schedule. Caught by surprise. Lampoon editors complained they were unable to launch the planned media blitz but local proprietors said yesterday sale have been unusually brisk...
...last week the issue had burgerdom's three leviathans in a sizzle. Tempers flared when the Burger King Corp. of Miami, the nation's second largest fast-food restaurant chain (3,500 outlets, $2.3 billion in 1981 sales), launched a provocative $19 million network television ad blitz designed both to grab off a bite of the market from its larger archrival, McDonald's Corp. of Oak Brook, Ill. (1981 sales: $7.6 billion), and to steal a march on third-ranked Wendy's International Inc. of Dublin, Ohio (sales last year: $1.4 billion...
...Kennedy team has countered with a media blitz of its own emphasizing the senator's resilience in overcoming personal tragedy...
...minute there is an anti-Hussein coup in Amman we know the Israelis will move into Jordan, and we certainly don't want that." The monarch once despised by the Palestinians is now regarded as a kind of Arab insurance policy against a new Israeli blitz...