Word: blitz
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Dates: during 2000-2009
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...What's different about the Precious campaign is the O factor. At the same press conference where she toyed with the notion of undertaking a film club, Winfrey announced her intention to lead a promotional blitz on behalf of Precious across her various platforms, hoping to "bring in different audiences" by promoting the film on her show, in her magazine and on her satellite-radio channel...
...backed by the travel industry and heavyweights of international aid such as the William J. Clinton Foundation and the Bill and Melinda Gates Foundation. It will be formally announced in New York City on Sept. 23 on the fringes of the U.N. General Assembly, and accompanied by a marketing blitz. British Prime Minister Gordon Brown and the head of the World Bank, Robert Zoellick, are expected to participate in the launch, as well as the chief executives of the three companies that have made it technically possible: Amadeus, Sabre and Travelport/Galileo, who run the reservation and ticketing systems for most...
...hard to say what - if any - lasting effect this awareness blitz will have. By the morning of Sept. 17, the fourth day of the campaign, only 15 alleged perpetrators had been arrested. The National Police Agency says it plans to set up cameras on trains but has not said when that project will begin. In the meantime, women in Tokyo will tell you that a shrill scream, coupled with a jab of an umbrella or a stiletto, is the only defense when one doesn't have room to swing a purse...
...company surprised analysts by posting net income of $2.3 billion in the second quarter and followed that with healthy sales increases in July and August thanks to an assist from the federal cash-for-clunkers program. For its next sales boost, Ford is counting on a marketing blitz, which will be well in evidence in the days ahead, as Ford is a primary sponsor of NBC's new Jay Leno show...
...Google accounts for about 65% of all online searches in the U.S, according to comScore Inc. But Google's comfortable dominance may be in for its most serious challenge in years with the debut of Bing, Microsoft's new search engine. Launched in June with a marketing and advertising blitz that reportedly cost Microsoft $80 million, Bing has come out of the gate strong, adding two percentage points to Microsoft's 8.4% search share in its first week of operation. (See pictures of work and life at Google...