Word: blitz
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Dates: during 2000-2009
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...unseen European and Asian directors, silent classics, favorite divas (e.g., Tuesday Weld) and surreal rarities (a moon-walking midget on the Venezuelan variety show Sensationalissimo!). Grant also pays tribute to "deceased artistes" you might not be aware had died--or had ever lived. In an age when the megamovie blitz is annihilating the art film and the B film, such expert devotion to the banquet of cinema culture deserves a wider audience. Say, CBS, could Ed replace Big Brother...
...schools. At one writing, communication and technology school, for example, students keep a daily journal starting in kindergarten; at a math and science school, students study botany in a state-of-the-art outdoor classroom. To reach the most disengaged parents, the district mounted a full-scale media blitz, postering walls from the city health department to K Mart and taking flyers door to door. The individual schools sent home mass mailings and bought competing ads in the local paper. The district even promised free rides to parents who had trouble getting to their children's schools...
...raucous trailer that has been showing since last spring, Wayans' $19 million comedy has been generating rapid-fire word of mouth. The film's strong "tracking" (surveys that indicate audiences' desire to see an upcoming flick) has inspired the distributor, Miramax's Dimension division, to step up its marketing blitz and increase its opening-day screens from 1,900 to about...
Welcome to Tate Modern, once a power station built above the bomb wreckage of the blitz by a half-forgotten architect named Giles Gilbert Scott, now rebuilt by the Swiss-based firm of Herzog & De Meuron as London's first museum of modern...
...Also, in a lighter vein, Harry goes on a date. Rowling has promised three more Potter books, and the direction she's taking may disquiet some fans. But it is the publicity blitz for the next one that will probably be truly, relentlessly horrifying. -With reporting by Andrea Sachs/New York