Word: blitz
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...riding on the success of Monsters, which is why DreamWorks is ponying up for the marketing blitz. Nearly five years ago, Katzenberg decided to put his money where his vision was and, starting with Monsters, committed to making all his company's animation in 3-D from the outset. While Disney's Pixar and others have also produced 3-D animation over the years, the special effect is typically added during postproduction. DreamWorks built its own 3-D-authoring software and hardware and, along with Intel and Hewlett-Packard, built a server farm that fills a room, floor to ceiling...
...match the Super Bowl's hype. By the eve of "the world's biggest single-day sporting event," even casual fans can recite the betting line, retrace Kurt Warner's journey from an Iowa supermarket to the cusp of the Hall of Fame, or explain why the Steelers' zone-blitz scheme bedevils opponents. St. John's book is not for those casual fans. The veteran sportswriter and Wall Street Journal columnist spent a year covering the foot soldiers who prep the gridiron for glory-and who ensure the event is delivered to an electrified crowd, in flawless high...
Maybe you watched the now former Governor Rod Blagojevich make his tardy and halfhearted "closing statement" to the Illinois senate that was poised to boot him from office. More likely, you didn't. After his media blitz through New York earlier in the week, what could he possibly say that...
Have Israelis given up on peace? It can seem that way. Polls show that more than 90% of Israeli Jews favored the blitz on Gaza. But in truth, the demise of the Israeli peace movement has been a long, drawn-out agony. Its main advocate, Peace Now, was once able to lure hundreds of thousands of Israelis into the streets. But after the Oslo accords with the Palestinians in 1993, the steam started to go out of the peace movement. Israelis became convinced that Palestinian leader Yasser Arafat played a double game, talking peace but battling Israelis from within...
...considered a certainty to win the election, found his dovish reputation was working against him amid a wave of Palestinian suicide bombings and deadly Hizballah attacks against Israeli troops then occupying south Lebanon. In an attempt to create a tough-guy image, he ordered an air and artillery blitz against Hizballah in Lebanon, an operation dubbed Grapes of Wrath. However, Grapes of Wrath turned into a political disaster for Peres when a week into the assault Israeli artillery gunners shelled a UNIFIL base in south Lebanon killing over 100 Lebanese civilians sheltering there. The operation fizzled out a week later...