Word: blitz
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...February, which is known in the industry as `sweeps' month and is a crucial period for ratings tests. All networks set their future advertising rates from their audience levels in February. So ABC promoted its upcoming 75 hours of Winter Olympic coverage with reports from Calgary and a blitz of commercials...
...placing the future of the Free Press (and its 2,200 employees) squarely in the lap of the Attorney General, Knight-Ridder is gambling that Meese will have no choice but to save the paper. To up the odds, the company has launched an all-out public relations blitz designed to win over local opponents and to sway Meese. After last week's board meeting, Chapman scheduled private meetings with leaders of the paper's unions and Mayor Coleman Young, who has already hinted that he may abandon his opposition to the plan. Free Press Publisher David Lawrence triggered...
Gorbachev had another interlocutor: the American people. From his Monday afternoon arrival at Washington's Andrews Air Force Base to his rainy Thursday night departure, the General Secretary seemed to be leading a full-court media blitz. He unfailingly turned on the charm in his public appearances, such as Tuesday night's state dinner at the White House, where he and Wife Raisa joined Pianist Van Cliburn in singing Moscow Nights. Later in the week he stopped his motorcade on Connecticut Avenue to hop out and press the flesh with passersby. Gushed one thrilled bystander: "It was like the coming...
...architecture critic. And they were all the more jarring to Britons who consider their capital the embodiment of cultural sophistication. Yet the Prince had a point. Architecturally, the capital lost its way after World War - II. Shortsighted planners with paper-thin budgets did compound the devastation of the Blitz. The glories of John Nash's Regency terraces, Inigo Jones' Banqueting House, John Soane's Bank of England and Wren's churches were juxtaposed with discordantly cheap, gray cement-and-glass office boxes and grim "purpose-built" public housing that sprouted in craters left by German V-bombs. Squares and courtyards...
...crews ready to step in if another jet develops difficulties that prevent its takeoff. The airline is spending $60 million this year on employee training. Customers receive cash rebates of $10 to $50 for filling out "report cards" grading the carrier's performance. Capping these efforts is an advertising blitz featuring full-page confessionals in major publications. "We grew so fast that we made mistakes," concede the ads, which promise an "intensified commitment to quality...