Word: blitz
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...defense budget has grown, so has the flurry of press reports critical of military procurement policies. New horror stories of $180 flashlights and $7,600 coffeemakers appear almost daily. Partly in self-defense, the Pentagon has launched an election-season blitz to publicize its efforts to keep costs under control...
Ortega's invasion announcement appeared to be part of a deliberate media blitz by the Sandinistas, who, according to a confidential internal document leaked to the U.S. embassy in Managua, intend "to introduce our electoral campaign into the U.S. electoral campaign." Whatever the Nicaraguan motives, TIME has learned that the anti-Sandinista rebels known as contrasindeed have plans to launch a series of attacks in Nicaragua within the next two weeks. According to contra spokesmen, the offensive would be the first in which the various rebel groups strike simultaneously, forcing the Sandinistas to spread their defenses more thinly than...
...jeans. They give you a good, free feeling of comfort." This year Levi's will spend $36 million to promote 501s, those reliable, prototypical jeans that shrink, curl, give and finally smooth out on the body as if they were cut to order. There has already been a blitz of 501 ads during the Olympics. Whatever else they may have accomplished, these ads served as a reminder that despite fashion's moment-to-moment whims, there are other things American besides athletes that should be considered world class. -By Jay Cocks. Reported by Thomas McCarroll/New York and Dick...
...company's remaining executives quickly realized that Tramiel would not run the company by committee. Tramiel, says an associate, demands "full, complete, undisputed authority." The new chairman's blitz would make Atari "leaner and meaner," said Vice President Bruce Entin. "The guy was in command. He was kind of like a general...
...still direct used-car dealers to put disclosure stickers on autos. But the notices will tell only whether the car has a warranty or specify which parts of the auto are guaranteed. The original rule never went into effect because it was blocked by a lawsuit and a lobbying blitz from auto dealers. The FTC now explains that the requirement would have Used cars in New York City been unhelpful to consumers because used-car dealers are often unaware of mechanical problems. The decision means that consumers will continue to shop for used cars the old-fashioned way, by kicking...