Word: blitz
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With those words, the Vice President fired his opening salvo in a hastily arranged twelve-day, seven-country public relations blitz calculated to win the hearts and minds of the growing number of Western Europeans troubled by the missile issue. Their major concern: that U.S. rigidity in negotiating an arms control agreement with Moscow would mean almost certain deployment of 572 U.S. Pershing II and cruise missiles in Western Europe beginning at the end of the year. Bush's task is formidable. He will strive to present a "flexible" U.S. commitment to arms control while asking the Europeans...
...company also claims to have come up with a special process to package a fresher-tasting orange juice. It has mounted a classic P & G campaign to promote Citrus Hill brand juice in Iowa and Indiana with cents-off coupons, free samples and a TV advertising blitz. This venture marks another bold confrontation with Coca-Cola, which makes Minute Maid, the bestselling orange juice...
...last week joined the cast of the off-Broadway comedy Geniuses. Morgan steps into the role of a leggy, not-so-dumb blond up for a nude walk-on in a grossly expensive epic war film. Fairchild is working for scale ($195.80 a week) to break out of the blitz of vixen parts that Hollywood has offered since her bitchy role on television's Flamingo Road. "All they want you to do is run around in pants and a halter top," says the actress, who wears mostly that in Geniuses. "But it's theater," she argues...
Boston--The United States Football League Boston Breakers yesterday acquired Joe Restic Jr. from the Chicago Blitz for the rights to defensive tackle John Lee of Nebraska and a player to be named later. The Notre Dame Safety and punter is the son of the Harvard football coach...
...backed Helms proteges around the country with money and technical assistance, utilizing the negative advertising tactics now common to the New Right. Its most significant victory was the 1980 election of archconservative John East to the second Carolina Senate seat. Although the incumbent. Robert Morgan, was no liberal, a blitz of last-minute television ads attacking his support of the Panama Canal Treaties, and to Niearagoa New York, and a few other conservative hobby horses made the guy seem like Tip O'Neill's left-hand...