Word: blitz
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FREE SPEECH IS for sale these days, and the oil companies are buying. Accusations of profiteering and veiled threats of federal crackdowns have driven the energy conglomerates to mount a massive and unprecedented media blitz aimed at changing their public image. Last year the oil industry spent over $100 million on advertising, much of it unabashedly political. Mobil alone spends about $5 million a year, and from 1973 to mid-1976 not a penny went to product advertisements. Instead, the entire budget went to buying huge amounts of newspaper, magazine and television ads devoted to the now-familiar oil company...
...final problem with the media blitz is not one of content but one of methods. Again, Mobil seems to be the chief villain. This summer it launched a new program whereby prominent cartoonists were hired to draw cartoons subtly embued with the Mobil message. An example is one by Roy Doty of a man standing in his back yard, axing to bits a rubber hose which was in the process of supplying water for his inflatable swimming pool. Another man turns to a puzzled neighbor and says, "He's explaining how breaking up the oil companies would work." Another cartoon...
...Restic has welcomed the Ivy League's best defensive line back into the fold along with a potent pack of linebackers, but "unless the defensive backs can handle the one-on-one coverage, we can't do what we want with these other people. We can't use the blitz; we can't put pressure on the opposition," Restic said yesterday...
...week, some critics were complaining about the publicity blitz. Said Robert Michel, No. 2 House Republican: "We have been asked to wait for phone calls that never come and detailed briefings that never materialize. Meanwhile, the President and his top negotiators are saturating the air waves with praise for the agreement...
...next step in the Palestinian strategy, reported TIME'S Dean Brelis and Abu Said Abu Rish from Beirut, is a p.r. blitz focusing on Israel as the big obstacle to a Middle East settlement. "We're not blocking peace," says a P.L.O. spokesman. "Israel is." To press that point, P.L.O. Leader Yasser Arafat plans to fly to New York next month (aboard an Algerian-lent 707 jet) to push for a new United Nations resolution-to be introduced by an as yet undesignated Arab delegation-that will call for the recognition of Israel in exchange for solid guarantees...