Word: blitz
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...earmarked for TV. Extra 60-second spots were booked on programs in 15 states, including the eight so-called "battleground states" that account for 227 of the 270 electoral votes needed for victory-California, Illinois, Michigan, New Jersey, New York, Ohio, Pennsylvania, Texas. In a final-week electronic blitz, Humphrey spent $3,000,000 on TV, and the G.O.P. was not far off that figure...
...three years, rents on noncontrolled apartments have risen as much as 100%-with hikes of 40% and 50% common. Still, 800,000 units, a quarter of the city's dwellings, are listed as substandard. Replacing them would be a task equal to rebuilding two-thirds of blitz-shattered London, and several of the impoverished ghettos are as big as medium-sized cities. Traffic is scarcely better; every day 3,500,000 people crowd into nine square miles of Manhattan south of Central Park, the equivalent of transporting every man, woman and child in Connecticut into Bridgeport and out again...
Even so, no one at the top of Nixon's campaign organization appears susceptible to the much feared Dewey Syndrome of overconfidence. Indeed, the word from Biscayne Bay was to push even harder in what Nixon calls "Operation Extra Effort" or a "three-week blitz." Placing unprecedented emphasis on electronic campaigning, Nixon will buy ten quarter hours of network radio, take an hour of prime-time TV for a rally at Madison Square Garden Oct. 31, and purchase four full hours of prime time for a TV telethon from Los Angeles on election eve (two hours for the East...
Harvard did not prove itself a great football team against Bucknell. After the demoralization of the first quarter blitz, the Bisons wandered about as aimlessly as a herd of their Pawnee-persecuted ancestors...
...impossible to judge the real political value of the Kennedy-family blitz, since as often as not the crowds turn out merely to meet celebrities. But Ethel Kennedy, for one, more than pays her way. Though expecting their eleventh child and terrified of flying, Ethel has covered virtually the entire primary circuit with Bobby. "I feel better when she is here," Kennedy tells friends. Small wonder. Her gaiety and energy are inexhaustible in the face of 18-hour campaign days, run stockings, demolished hairdos or even last week's Oregon primary. Not the least of Ethel's virtues...