Word: blitz
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...light up defenses and lead thrilling comebacks. The rest of the sports world, however, is only now taking notice of the former Crimson standout. On the heels of Fitzpatrick’s NFL debut—the third-highest first-game passing performance in history—the media blitz has been unremitting. He has appeared on ESPN’s Cold Pizza, the Jim Rome Show, ESPN Radio, and NFL Sirius radio in addition to several national radio shows. SportsCenter ran continuous highlights of his game on Sunday evening. Analysts like Sports Illustrated’s Peter King have...
...They blitz quite a bit,” Shoop said. “So hopefully we can get some one-on-ones and give our players an opportunity to make some big plays against that [defense...
...Hagan’s arm or Dawson’s health. Wasn’t Derek Davis’ 72-yard rush on the first place of the game a little unexpected—a little surreal—to watch unfold? “We have a crash blitz called into their reverse, and our guy misses the tackle and he takes it to the house,” Murphy said. “It was just plays here and there which made the football game, and certainly that was a big one.”Was it more...
...order to remedy this situation, business owners proposed hiring a public relations and media firm to help craft a new image for Harvard Square. The communication firm would craft an image of “The New Harvard Square,” and launch a “media blitz,” to increase consumerism in the area. Business owners said they want more foot traffic, more night life, and more suburbanites to come back to the Square. They attributed the Square’s current state to a poor business conditions: a negative media image, spreading messages that...
...Even my parents own an iPod. The iPod-ification of America might not have caught us completely by surprise—after all, the iPod has, in every incarnation, been better designed than most of its competition, and it has also been the subject of an incredibly successful marketing blitz that has transformed it from mere music player into status symbol. Further, there are some real benefits to owning the same gadgets as all your friends—accessories are cheap, tech support is easy to come by, and the bragging rights are indisputable.But there are costs, too. Sony...