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...attention. With the hope of pressuring the G8 leaders to seriously address African poverty at the Gleneagales summit, the “Make Poverty History” campaign and its U.S. counterpart, “ONE,” launched a multi-million-dollar international publicity blitz of commercials, concerts, and wristbands designed to raise awareness—not money—for the poor of Africa. As Tom Hanks said at the end of the ONE television spot, “We're not asking for your money. We're asking for your voice...

Author: By Oludamini D. Ogunnaike, | Title: FOCUS: For Africa, Put Your Money Where Your Mouth Is | 10/3/2005 | See Source »

...they were confident they wouldn’t leave the trip having learned nothing. Experience made Matt sure of that: he’d had only five minutes with the Harvard students whose dorms he visited during last spring’s campaign, but he said he left the blitz knowing more about them than when he started. “I totally understand,” Matt said when I asked him if he was serious. “It doesn’t seem like you could really grasp anything, but you can. You definitely learn about people...

Author: By Elizabeth W. Green, CRIMSON STAFF WRITER | Title: Eight Weeks in America | 9/29/2005 | See Source »

...example, was Times of India territory. A handful of families controlled India's major newspapers, and a gentleman's agreement largely kept them off each other's turf. Not anymore. In Bombay, a new English newspaper called DNA (as in Daily News and Analysis) has launched an advertising blitz, buying dozens of giant billboards around the city, as it prepares to take on the Times of India. At the same time, the Times launched a new tabloid, the Mumbai Mirror. To thicken the melee, the Hindustan Times, a leading New Delhi paper, also entered the fray. Bombay is currently experiencing...

Author: /time Magazine | Title: Fishing for the News | 9/19/2005 | See Source »

...Mart had learned something from its bad experience in Inglewood, where the retailer attempted to circumvent the city council by pushing for the necessary rezoning through a ballot referendum. Wal-Mart had then donated $65,000 to the Los Angeles Urban League and mounted a $1 million p.r. blitz. The locals got turned off by the attempted end-around play, and Wal-Mart lost the vote, with 60% of residents rejecting the store. Humbled, Scott changed the company's urban policy from one of remote maneuvering to direct community engagement--and made himself the point man. In 2003 Wal-Mart...

Author: /time Magazine | Title: Wal-Mart's Urban Romance | 9/1/2005 | See Source »

...Lawton's prime subject, brilliantly evoked even when Troy, now a Scotland Yard chief superintendent, sets off in pursuit of a cop killer in 1959. In Flesh Wounds, you can feel the gritty pain of a city that has barely begun to rebuild from the ruins of the blitz, as Troy finds his trail winding backward to bloody events in the grim winter...

Author: /time Magazine | Title: Books: 6 Detective Series to Savor | 8/21/2005 | See Source »

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