Word: blitz
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...Green cornerback Richard Efem was responsible for Morris, and free safety Clayton Smith helped on almost every down. When Smith played for the deep ball, Morris would slant and catch the 8-12 yard pass in front of Efem. The next time Smith would creep up and fake the blitz, but Rose and Morris realized that Smith couldn’t catch up once he had moved in. The result was one-on-one coverage, and very few cornerbacks stand a chance in that situation, so Rose threw a fade...
...They came off the edge with a blitz,” Brady said. “I just threw it up. I didn’t even see it. I heard everyone cheer and then I knew it was a touchdown...
...pressure—we’ve got to get some pressure on [Razzano] and preferably without having to blitz,” Murphy said...
...Riyadh necessarily inclined to go its own way. In the past two months, it has been worried enough about its relations with America to launch a P.R. blitz modeled after a U.S. political campaign, with issue ads, town-hall meetings, focus groups and overnight polling. The goal: to improve the image of the Saudis in the U.S. Only 32% of Americans have a favorable opinion of Saudi Arabia, down from 60% during the Gulf War. The point man for the campaign, Adel al-Jubeir, a top aide to Crown Prince Abdullah, says that after Sept. 11, "we discovered Americans...
...like Jordan, Li is discovering that knee ligaments and marketing formulas don't last forever. Li is uncharacteristically absent from his company's latest mainland advertising campaign, a $2.4 million TV blitz that coincides with World Cup broadcasts. The ads, featuring no-name characters wearing Li Ning Sports gear, are part of a corporate image overhaul to get younger, more affluent Chinese to wear the brand. Li, now 39, isn't recognizable to a hipper generation that follows NBA basketball and the English Premier League on TV. Fans "used to come by the thousands when I opened outlets," Li says...