Word: blitz
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...Google accounts for about 65% of all online searches in the U.S, according to comScore Inc. But Google's comfortable dominance may be in for its most serious challenge in years with the debut of Bing, Microsoft's new search engine. Launched in June with a marketing and advertising blitz that reportedly cost Microsoft $80 million, Bing has come out of the gate strong, adding two percentage points to Microsoft's 8.4% search share in its first week of operation. (See pictures of work and life at Google...
...told me, and the person behind you in line is likely to whisper, "Don't buy that. It's from an advertiser." It includes calls to switch on every electric appliance in the house just before the evening TV news to trip up Tehran's grid. It features quickie "blitz" street demonstrations, lasting just long enough to chant "Death to the dictator!" several times but short enough to evade security forces. It involves identifying paramilitary Basij vigilantes linked to the crackdown and putting marks in green - the opposition color - or pictures of protest victims in front of their homes...
Despite a last-minute blitz by supporters of the F-22 fighter to keep building more of the $350 million planes, the Senate voted 58 to 40 on Tuesday to halt its production. The action, backed by a veto threat from President Obama, is a major victory for Defense Secretary Robert Gates' effort to retool the Pentagon for the kind of wars now being fought in Afghanistan and Iraq. Obama praised Gates for his "outspoken leadership" in slaying the F-22 in the face of strong resistance from its backers. "At a time when we're fighting two wars...
...next time Obama does a media blitz, does he do Jay or Conan (or Letterman)? Will he need to do all of them? In the end, the Jay/Conan schism may be less a generational tug-of-war than a recognition that the audience is too diffuse for any one host...
...BLITZ CAMPAIGN...