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...major step toward that goal came, last December, when a wave of ISPs began offering completely free access. Today Brazilians can choose from a number of free ISPs, including one, Catolico.com.br owned by a Roman Catholic diocese. Another free ISP, iG.com.br expected a television-ad blitz to bring in 60,000 applicants over three months. Instead, the company got 940,000 in eight weeks. "The consumers were more ready for this than we were," says iG vice president Matinas Suzuki...

Author: /time Magazine | Title: Latin America Logs On | 5/8/2000 | See Source »

...Tobacco's marketing success, however, is now being turned against it in a way that gives parents new hope. Researchers at the University of Massachusetts studied teens over a period of five years as the state tested a new, edgy antismoking media blitz. The ads were designed not to educate teens about the health risks of smoking (they already know about that) but instead to show them that there is another group of powerful adults, in addition to their parents and teachers, that is trying to tell teens what to think about tobacco. These ads give kids a look...

Author: /time Magazine | Title: Smoke Screen | 3/20/2000 | See Source »

...store opened to little fanfare or advertisement. Company officials said they desired what is called a "soft" opening. But in the next few days, the store will blitz local newspapers with advertisements and tack fliers around campus to notify students of its presence...

Author: By Jonathan F. Taylor, CRIMSON STAFF WRITER | Title: Adidas Store Opens In Square | 3/3/2000 | See Source »

...Ralph Reed, a Bush strategist, used his firm to smother the 400,000 self-described Christian conservatives in the state with negative phone calls and mailings about McCain. ("He claims he's conservative, but he's pushed for higher taxes and waffled on protecting innocent human life.") In this blitz of mail and phone calling, Bush was portrayed as far more socially conservative than he describes himself at rallies. Asked why Bush almost never brought up his pro-life position in his appearances before South Carolina voters, a top Bush adviser said, "This is a message that needs...

Author: /time Magazine | Title: Read My Knuckles | 2/28/2000 | See Source »

After the senate passed its smaller bill, Bush launched another personality blitz, trying to find compromise between the two versions. He turned the Governor's office into a war room, jawboned the Republican and Democratic caucuses, met with smaller groups and individual legislators--and discovered the limits of the personal approach to politics. He couldn't get enough Republicans to vote for a plan that smelled like a tax increase, even though its offsetting tax cuts were much larger. The bill was dead--and that, says Laney, "is when he grabbed his little piece of his pie." The $1 billion...

Author: /time Magazine | Title: Campaign 2000: Bush and McCain: Who Is The Real Reformer? | 2/21/2000 | See Source »

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