Word: blitz
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...Microsoft, it's a bitterly phyrric victory. Windows 98 will ship on June 15, and the marketing blitz will be launched ten days later. But a mere three months of sales down the road, Redmond gets hauled before the judge -- potentially, to get its browser ripped out for good. "This is a very fast track," says antitrust law expert William Kovacic. "For a monopoly case, the time to trial is routinely a minimum of two to three years." William Neukom and the rest of Redmond's legal team had better put the coffee...
...blitz of commercials and middle-school health classes offers information passively; to be effective, that information must be taken up actively and incorporated into people's daily lives. Real change will occur when students can discuss human sexuality maturely and comfortably with their peers, in lunchtime discussions, phone conversations, and all of the other modes in which people provide cues that set the behavioral norms of their own age cohort...
...hitters of American poetry will be coming out in droves to support the genre, a veritable LiveAid for the literary world. Aside from a brief spate of spoken-word spots on MTV, pop culture seems to have forsaken poetry altogether. Which makes us wonder, can a nationwide publicity blitz sway today's younger readers? What America really needs now is Courtney Love, wearing a diaphanous nightie, reading Czeslaw Milosz from the roof of the Viper Club. Now that would be something...
...restrictions cut most people out. Still, there's $1.3 trillion sitting in the things, thanks to years of 401(k) rollovers and initially generous IRA terms. Much of that should and will convert to new Roth accounts, and that is plainly what's behind the current Roth marketing blitz...
...Barnett's costs this year because of difficulty digesting the earlier acquisition. Nonetheless, NationsBank is shedding 200 branches in Florida (including 124 that state regulators have ordered it to divest) and reducing the merged workforce from 30,000 to 22,000. Gleeful local rivals have launched an ad blitz that analysts say could persuade about 10% of Barnett's customers to switch their accounts...