Word: blitz
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...reason. Aided by a series of confidential memos, Jackson's lawyers showed how Gallo executives, pressured by their demanding chairman Ernest Gallo, took careful aim at the leader of the popularly priced Chardonnay market. Gallo launched its new wine directly at Kendall-Jackson, propelled by a $10 million advertising blitz and enough consumer surveys to fuel a presidential campaign...
...nation's highest scoring team, got a lesson in fast-paced basketball. The fourth-seeded Wildcats (24-9) used an 8-0 run to end the first half and a 19-1 barrage in the opening three and a half minutes of the second half to blitz the Blackbirds...
BRYE Director Steven T. Prior '98 says that concentrated effort and a one-week advertising blitz for the annual fundraising event effective this year...
...drug use in children. His method is two-fold. As he explained: "We want to reduce our demand for drugs, but we are determined to reduce the supply as well." He plans on attacking the demand-side of the drug market with vigilance, through an enormous anti-drug advertising blitz as well as increased spending on a number of established anti-drug programs. Clinton is also looking to undercut the supply-side of the drug trade (how economically non-partisan of him) by severely reducing domestic and foreign sources of drugs. However, events of the past weeks in Mexico...
...would have known that under the dignified exterior beat the competitive, mass-market heart of a Danielle Steel? (Graham joked that her working title was A Better Life, to distinguish it from Bradlee's A Good Life). As Graham soldiered through a media blitz that would tax someone half her age with two original hips (she had one of hers replaced recently and was still using a cane at her New York City book party last Thursday), her oldest son, Washington Post publisher Donald Graham, fretted that "she would soon be booking herself onto the Home Shopping Network...