Word: blitz
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Theodosakis' TV appearance was part of the media blitz marking publication of his book, The Arthritis Cure (St. Martin's Press; $22.95). With 16 million Americans suffering from the crippling pain of osteoarthritis, it's not surprising that a personable young doctor promising a "cure" would get his minutes of fame. Or that his book's initial printing of 100,000 copies would vanish from the shelves within days...
...April, ABC-TV will air a prime-time special on brain development, directed by Rob Reiner and featuring such A-list stars as Tom Hanks and Robin Williams. It's the opening shot of an elaborate multimedia blitz that is coordinated by Families and Work Institute, based in New York City, and includes public-service announcements, magazine specials, home videos, online sites and CD-ROMS. "I couldn't create a big, federally funded program," says Reiner. "But I certainly can put on a show to raise awareness about how the first three years critically impact the way a child later...
...yards on 22 carries as they allowed only six points in the second half, to set up their playoff game against Green Bay. In a fog-bound game at Foxboro, the "Blitzburgh" Steelers saw the frenzied defense that has been their strength turned against them. "They only had one blitz that surprised us," Patriots fullback Keith Byars said. It certainly wasn't on the Patriot's opening offensive play, when Drew Bledsoe took the snap, stepped back, and calmly uncorked a 53-yard bomb to Terry Glenn that produced a touchdown on the very next play. The Patriots never looked...
...reviews and so forth, draining readers and ads from the local newspapers and eventually turning them into dust. Two dozen other glitzy programs, some suspiciously magazine-like, will finish off the rest of us. Not satisfied to dominate the software industry, Microsoft is spending $100 million a year to blitz the media business. My business. Know your enemy, I figure. So I fly out there for a look...
...strategy in which the customer is tantalized by such warnings and then smitten by the puppies in the movie? It's a strategy I must resist. I'm not in dire need of a dog right now. There seems to be no way to escape the anti-Dalmatian media blitz, but I am going to skip the movie. Just in case...