Word: blitz
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...vote signals an important victory by the Massachusetts Home-owners Coalition (MHC), which conducted a no-holds-barred campaign in placing the question on the ballot, fighting a constitutional challenge in State Judicial Court over the summer and spending more than $650,000 in an expensive media blitz for the proposition...
When the Palestinian extremist group Hamas unleashed a blitz of bloodshed on Israel in mid-October, climaxing in the suicide bombing of a Tel Aviv bus that left 23 dead, it meant to escalate the conflict between Arab and Jew to a more vicious level. Last week Israel gave an uncompromising answer to the challenge. Through leaks to the media, Israeli security officials let it be known that "this is now a war with gloves off. Whatever is needed to neutralize these people, whether it's to put them in jail or whatever, will be done...
Republicans launched a $2 million national ad blitz today designed to hit back at Democrats for slamming their ReaganiteContract With Americaand aimed right at voter pocketbooks. "Clinton and his Democrat Congress control Washington and what do we get?" one ad says. "More taxes, more spending, more government. That's not what we were promised. And that's not what this country needs." Another spot showcases the now infamous leaked OMB memo that raises the prospect of administration schemes to slash Social Security and Medicare. Will the ads play?TIME senior correspondent Laurence I. Barrettthinks the GOP timing...
...aggressive political message he intends to press in the month ahead: Democrats propose "a covenant for the future" that will offer more jobs, a lower deficit and better education while Republicans would return to the "trickle-down" policies of the past. Republicans scoffed at the President's political blitz, happily exploiting the distance that vulnerable Democrats around the country seem to be creating between themselves and the President...
With reviews like that, Detroit is so enthused about its prospects that it is positioning the new class of compacts as the centerpiece of an old- fashioned, '50s- and '60s-style all-out autumn advertising blitz. Between now and Super Bowl Sunday, the automakers will spend an unprecedented $1 billion on ads, commercials, giveaways and other promotional stunts introducing all makes and models; more than $400 million will be devoted to touting the appealing new compacts. Says Steve Lyons, general-marketing manager of the Ford Division, which will spend $100 million selling the Contour alone: "This is the biggest launch...