Word: blitzed
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Dates: during 1970-1979
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Stuffed Stores. The U.S. is the next target for a Beatles blitz. Beginning in June, Capitol Records, an EMI subsidiary, will saturate radio and TV stations with Beatles commercials; stores will be stuffed with mobiles, contest blanks, souvenirs and posters of Paul, John, George and Ringo. Says Capitol Vice President Dan Davis: "It will be a real Beatles bonanza." Get set, America...
...survive another disappointment, was most severely handicapped by the money crimp. "Pennsylvania," he complained, "may turn out to be a busted play for me because of it." Last week he had to give up his chartered plane and his hopes of coming from behind with a TV blitz, but he did not surrender his candor. For the first time he acknowledged that the ubiquitous noncandidate, Hubert Humphrey, "has a real chance...
...sales: $812.7 million), both with large marketing organizations and big ad budgets, promises to turn into one of the flashiest tussles ever. Polaroid chose Oscar night last month to introduce its Pronto instant-picture camera before a television audience of millions; it backed up that campaign with an advertising blitz in national magazines. Kodak has the same eye for glamour. Capitalizing on the Bicentennial, it will begin national marketing of its new cameras on July 4, although some cameras will be sold before that...
...Classics touched down in San Juan at the start of spring vacation and found themselves the talk of the town after a publicity blitz by the Puerto Rican Basketball Federation and the People to People Sports Federation that sponsored the goodwill trip...
Interesting to watch, too, will be the media and advertising blitz the candidates will direct in the next three days at voters in a populous, urban state--unlike New Hampshire--where handshaking and coffee klatsches have their limits...