Word: blitzed
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...Australian film as a full-scale commercial effort in 871 theaters, rather than as an art-house sideline. Paramount also shrewdly capitalized on the sunny charm of Hogan, sending him on a twelve-city tour to generate human interest in the film amid a television and print advertising blitz. The studio's $5 million p.r. investment has been returned manyfold. Says Paramount's Tanen: "We worked this poor man unmercifully. But Americans took a liking...
Unfortunately, Reagan's masterful public relations blitz after the summit managed to convince Americans by a 3-1 margin that SDI is essential to U.S. interests. But what would people say if they knew of its offensive potential...
...understandable if Pope John Paul II appeared just a trifle fatigued during his seven-day visit to Australia last week. Arriving directly from a six-day tour of Bangladesh, Singapore, Fiji and New Zealand, the peripatetic Pontiff marked his first visit to the island continent with a blitz that , included stops in the capital, Canberra, the state capitals of Brisbane, Sydney, Hobart, Melbourne, Adelaide and Perth, and the outlying -- very outlying -- city of Darwin and town of Alice Springs. Despite the hectic pace, his Holiness was never too busy to shake an outstretched hand or, in the case...
...asked Poindexter, who had assiduously avoided the press during his first ten months in office. Assured that it was unavoidable, he conducted an 80-min. airborne briefing. While it was in progress, Regan and eight aides were sketching the next steps in what flowered into a publicity blitz unprecedented in this Administration. Its purpose: to persuade the U.S. and the world to emulate the optimistic child in one of Reagan's favorite jokes who finds a pile of manure in his room on Christmas morning and begins shoveling away, convinced that "there must be a pony here somewhere...
...sense, the Soviet campaign is a mirror image of the Reagan Administration's p.r. blitz. It sought to pin the blame squarely on the U.S. for blocking a deal that Gorbachev said could have constituted a "turning point in world history." In his TV speech the Soviet leader at times took a condescending, almost derisive tone toward Reagan, portraying the President as a confused leader "demonstrating his complete ignorance and misunderstanding of . . . the socialist world." But Gorbachev was as insistent as any Reaganaut in denying that the summit had failed. Said Gorbachev: "The work that went on during the meeting...