Word: blitzed
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About one year later, a front-page article in the New York Times led a media blitz that managed to blow even this important discovery out of proportion, making Folkman sound steps away from a cure for cancer in humans...
...woman who knows a thing or two about trying times sat next to me on the train the other day. Gladys, who now resides in Milton, Mass., survived the Blitz in England during WWII. "Those were some trying times," she recalled. "When you said goodbye to your family and friends in the morning, you never knew if would see them again...
SPORTS GAMES Pick any fast-moving sport, and there's a popular, highly realistic, multiplayer console game to go with it: NFL BLITZ, NCAA FINAL FOUR, FIFA '99 soccer. The teams, the players, the camera angles and even the commentary are exactly the same as the ones you see on TV. What's the harm in a little added interactivity...
...beginning was the word, but these days it doesn't seem to be enough. Hot on the news that Pat Robertson and pals are embarking on a three- year, $7 million advertising blitz for a modern translation of the Bible called The Book comes word that Johnny Cash recorded more than 400 scripture passages for a handheld electronic Bible. Makers of the Good Book have discovered niche marketing and it is good. There are Bibles for women, recovering addicts, children and Promise Keepers. There are Bibles with such names as The Rock and WWJD (What Would Jesus Do?). There...
Pepsi hopes to make its greatest gains in the U.S. this summer, when it unleashes a marketing blitz tied to the Star Wars prequel The Phantom Menace. Pepsi will spend around $2 billion exercising its exclusive boasting rights to America's favorite slice of fantasyland. There will be collectible Pepsi cans emblazoned with Star Wars characters and gold "Yoda" cans of Mountain Dew, not to mention surprises in bags of Frito snacks...