Word: blitzed
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...patented something called the "short tandem repeat," a shortcut method of sampling DNA. Caskey saw the new technique for the cash cow it could be and founded Identigene, advertising her father's technique as a simple and--at $475 a test--affordable way to establish paternity. Launching an ad blitz that included direct mail, TV talk shows and billboards in 30 U.S. cities, Caskey made sure she got her company in front of consumers...
...late blitz of goals from Vermont could not stop the Harvard men's lacrosse team from winning...
...late blitz of goals from Vermont could not stop the Harvard men's lacrosse team from winning. HARVARD7 Vermont...
...million Total amount spent on pre-Oscar media blitz by studios whose films were nominated for Best Picture...
...noisiest and most vocal lobbying group on the issue doesn't believe it needs to wait until everyone agrees. Not only does U.S. Term Limits plan a $20 million blitz for 2000 to elect a growing block of term limiters, the group is also going against term limiters who are hedging now. "We view it as a matter of personal integrity," says national director Paul Jacob...