Word: blitzen
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Dates: during 1960-1969
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...therefore took his earnings from Rite-Kit, set up Paper-craft. He was willing to innovate; among other things, he helped pioneer the change from flat-folded Christmas wrappings to those sold by the roll. His stock in trade is the traditional design -Santa Claus, the Christmas tree, Donner, Blitzen, etc. This has helped him to become the main supplier of Christmas wrapping paper to tradition-minded giants like Sears, Roebuck...
...chips, checkers, cards, dice, two empty 12-oz. flasks, a drink mixer, two jiggers, a bottle opener and a score pad. The U.S. Post Office no longer guarantees parcel post delivery by Christmas Day but a present airmailed before Dec. 10 should still reach Viet Nam with Donder and Blitzen...
Willson has borrowed the book for his musical from a whimsical little cream puff of a 1947 movie called Miracle on 34th Street. Stuck with an inebriated Santa, Macy's unwittingly hires the real Kris Kringle to handle the reins as Donder, Blitzen, et al., mush through the big Thanksgiving Day parade. Kris (Laurence Naismith) stays on for the holiday rush and he is a loving wonder at dandling the kids on his knee. There are minor complications, of course, like St. Nick's spending a day or two in the mental ward at Bellevue until his credentials...