Word: blitzing
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...messages have changed over the years since 1954, when the tags were first introduced by Jack Colpitts, the company's advertising manager and his wife. In the early '60s, the bags featured "instant fortunes" and Salada launched a massive media blitz under the ficticious premise that American Gypsies were boycotting the product. The campaign, let by Comedian Stan Freedberg and the mysterious Gypsy leader "Vladimir Krim," featured television ads depicting a Gypsy encampment on the ground of the company's Wobrun, MA headquarters. "It was a real laugh, "Bates recall. In the late '50s pilots on Eastern Airlines read their...
Martin's was the third Harvard tally in six and a half minutes, the stickwomen's biggest scoring blitz of the season. Martin played key roles in the first two goals as well...
...major contribution companies can make is providing role models for minority students. Chicago's Blitz Corp., a metal-working shop whose main business is recycling buses, sends employees, most of them blacks, to nearby Marshall High School to give shop-class students real nuts-and-bolts .experience in riveting, drilling and welding. The program has sparked interest in a school where the 200-student freshman class typically dwindles to 25 graduating seniors. Last June, Blitz hired four Marshall alumni, the first it had ever taken on. Says Plant Manager George Little: "These kids realize it is possible to succeed...
Several thousand copies of the Harvard Lampoon's Newsweek parody were released in the Boston area last week, a whole week ahead of schedule. Caught by surprise. Lampoon editors complained they were unable to launch the planned media blitz but local proprietors said yesterday sale have been unusually brisk...
...last week the issue had burgerdom's three leviathans in a sizzle. Tempers flared when the Burger King Corp. of Miami, the nation's second largest fast-food restaurant chain (3,500 outlets, $2.3 billion in 1981 sales), launched a provocative $19 million network television ad blitz designed both to grab off a bite of the market from its larger archrival, McDonald's Corp. of Oak Brook, Ill. (1981 sales: $7.6 billion), and to steal a march on third-ranked Wendy's International Inc. of Dublin, Ohio (sales last year: $1.4 billion...