Word: blitzing
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While it seems likely that Abzug will finish first on Sept. 8, she may be unable to muster 40%, and the runoff is impossible to handicap. Taking no chances, Abzug is preparing a TV ad blitz for use later in the summer. "You do early TV when you're not known, when you have to become a person," she says. "I'm already a person." Through a capable campaign staff, she is setting up a detailed district-targeting system for a get-out-the-vote effort where she is strongest. Rivals hope she will wound herself by playing...
...wants to employ within the confines of a convoluted statute, Steiner probably is right. Given Harvard's tremendous resources, in terms of manpower as well as money, Sullivan too is probably right in marking District 65's eventual defeat down to the University's last-ditch anti-union publicity blitz...
Without anything resembling the Administration's publicity blitz for its energy program, the Senate's 38 Republicans last week offered an energy plan of their own. Called the Senate Republican Energy Initiative, the twelve-page document acknowledges the need for action but opposes the Administration's 103-page National Energy Plan (TIME, May 2) in two key areas...
...much that it loses its sales-winning snob appeal. Perrier's current U.S. price will be cut by 20% or 30%. For convenience, the water will be sold in bottles of six-packs, just like beer. The company intends to launch an introductory $4 million advertising blitz featuring Orson Welles, and will aim a special pitch at the youth market...
...weeks. "The battle lines are forming," says an official of a Washington-based energy trade association. "It's just a question of who lobs the first grenade. Everyone hopes someone else will." Adds a gas industry lobbyist: "We're geared for our normal congressional blitz...