Word: blitzing
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...vice president of San Francisco's Cunningham and Walsh, became the firm's writer and thinker; Weiner, who had his own small agency for eleven years, handled the business details and helped kook up the campaigns. For one of their first accounts, Oregon's Blitz-Weinhard brewery, they placed an ad in The New Yorker that read: "Keep Times Square Green! A modest reforestation proposal from Oregon's largest and only brewery as a fitting prelude to Oregon's glorious 1959 centennial celebration. Just picture what reforestation will do for Times Square! Cool and green...
...practically nothing to do with beer, but thousands of readers blitzed Blitz with pleas for trees, gave the company a word-of-mouth circulation far beyond the cost of the ad. They pushed California's Paul Masson brandy by poking fun at bourbon ("Kentucky is a great place for breeding horses") and vodka ("If you can't see it, taste it, or smell it, why bother?''), helped their client boost champagne and brandy sales 46% in two years...
...long as police were kept informed of its activities. At last week's dedication, a police inspector duly watched as reverent Jews queued up to kiss the Torah, listened blandly as the congregation chanted its ancient Hebrew prayers. The service over, the inspector congratulated Congregation President Louis Abraham Blitz on the synagogue's impressive decor, shook hands all around and left. President Blitz led the assembled Jews in a tactful prayer: "May God look with kindness upon the chief of the Spanish state...
After a swing through northern and western Honduras, 45 priests (from nine religious orders in six Latin American countries and Spain), who came to reinforce the local clergy, will move on next month to prepare for a similar blitz effort in neighboring Nicaragua. Said President Villeda Morales: "We reiterate our determination to put into divine hands the destiny of Honduras." Pope John XXIII declared that from the new dedication "the graces of heaven have been falling in torrents on your souls...
...well as Latin America. Latin Americans, citing a world market of about 39 million bags v. production of about 51 million, wanted the Africans to join them in last year's pact, but the Africans were more interested in bigger markets than in price. Brazil's selling blitz cut sharply into African sales, persuaded Africans to sign...